The Sakhi Model

Empowering rural women through sustainable livelihood opportunities, we envision a future where their talents drive the growth and success of businesses we partner with. By connecting the strength of our rural women network with corporates, startups & social sector organizations we aim to revolutionize marketing, sales, and distribution, fostering inclusive economic development and thriving communities.

Sakhi – The progressive woman 
Progressive women in rural areas often act as catalysts for positive change. They are influential figures within their communities, involved in various activities such as agriculture, entrepreneurship, education, and community development. Recognizing their importance is crucial for developing marketing strategies that resonate with the values and aspirations of rural households.

 

So what is the Sakhi Network

Trust and Credibility

Sakhi network is built on trust and credibility. It is the core quality on which th network functions and grows.Members trust each other’s recommendations and opinions, making these networks valuable channels for marketing initiatives. 

Multi-dimensional Influence

Sakhi network often extend their influence beyond traditional roles, impacting decision-making processes related to purchases, education, healthcare, and community development.

Information Dissemination

 Sakhi network is an effective channel for disseminating information. They are well-connected and can quickly share news, trends, and product recommendations within their communities.

Entrepreneurial Spirit

 Many women in Sakhi network are engaged in entrepreneurial activities. Leveraging their business acumen can create mutually beneficial partnerships that enhance both the marketability of products and the economic empowerment of women.

Community Engagement Programs

 Sakhi conducts community events that align with the interests of community helps in effective awareness programs for the brands

 Many Sakhi’s have exposure to basic aspects like, financial literacy, digital literacy, entrepreneurship development. Apart from this, women are also trained on aspects like health & nutrition, menstrual hygiene, water & sanitation

What is the Profile of a Sakhi

  • She “belongs” to the community
  • Member of SHG (self-help group)
  • Connected with SHG in supervisory capacity
  • Known & respected in the community
  • Good communication skills with ability to mobilize & influence .
  • Owns a smart phone & is adept in its usage

Join hands with SURE

Join us in creating meaningful change. Partner with Sakhi Unique Rural Enterprise to not only expand your market reach but also make a lasting impact on rural communities. Whether you're a corporate giant, a startup, or a donor organization, your collaboration can drive sustainable growth and transform lives. Let's work together to build a future where business success and social good go hand in hand. Contact us today to explore how we can achieve more, together.